What exactly does gallery representation bring to an artist's career? It is in the effort invested in the relationship between the artist and the gallerist. The gallerist becomes your ally, cultivating connections with collectors, media outlets, curators, and potential buyers. A skilled gallerist serves as a supporter of your artistic vision, a source of career guidance, and an intermediary between you and the art world.
A successful gallery relationship involves collaboration. An adept gallerist will proactively promote your work across various media platforms, engaging with their network to reach potential buyers. However, not all galleries pull their weight in this partnership. Some merely offer exhibition space and expect artists to handle promotion and sales outreach themselves.
Should you aspire to gallery representation, cultivating a solid rapport with the gallerist and staff is crucial. Regular communication about your work, upcoming events, and shows is essential. Being dependable, organized, and transparent about your pricing expectations will foster a healthy partnership.
Here are some steps to take in pursuing gallery representation:
1. Is your work ready and are you prepared professionally to show work in a gallery?
2. What does your work and your professionalism bring to the gallery?
3. Research the right kind of gallery for your work. Look at the space; how the artists and buyer are treated by the gallery; look at the price ranges and styles of work.
There are many blog posts and podcasts on how to find gallery representation that can give you more details but it's important to recognize that it's a relational process. Apart from the technical readiness of your work, factors like your reputation, professionalism, and your capacity to present your work meticulously matter. Aspiring for gallery representation involves gauging the fit between your art and the gallery's portfolio, their exhibition frequency, and the level of support they offer to artists.
You can read Part 1 at this link.